The Betclic Problem
Betclic is one of the leaders in sports betting in France.
The platform is particularly popular with soccer fans thanks to very intense communication on social networks.
After soccer, tennis is the second sport with the most bettors on Betclic.
However, the brand creates little or no content for tennis bettors and is wondering how to better speak to this important segment of its clientele.
Our strategy to place Betclic as a reference in tennis betting
In collaboration with “Jeu,Set&Maths” (37k followers on Twitter) we are implementing the following format during the major tournaments of the season:
Every morning, we select and edit two statistics relating to today's matches in order to help bettors in their decisions.
These statistics come from a huge database assembled manually by “Jeu,Set&Maths” and are 100% exclusive to our collaboration with Betclic.
We select the statistics sent according to two criteria:
- How much they enlighten Betclic players in their daily bets.
- The surprising or entertaining side of the stat, so that bettors enjoy receiving this information.
The content is then sent to the bettors via a notification issued from the Betclic App as well as via a newsletter.
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Our strategy to place Betclic as a reference in tennis betting
En collaboration avec “Jeu,Set&Maths” (37k abonnés sur Twitter) nous mettons en place le format suivant lors des tournois majeurs de la saison :
Chaque matin, nous sélectionnons et éditorialisons deux statistiques relatives aux matchs du jour afin d’aider les parieurs dans leurs décisions.
Ces statistiques sont issues d’une immense base de données assemblée manuellement par “Jeu,Set&Maths” et sont 100% exclusives à notre collaboration avec Betclic.
Nous sélectionnons les statistiques envoyées selon deux critères :
- À quel point elles éclairent les joueurs de Betclic dans leurs paris du jour.
- Le côté surprenant ou divertissant de la stat, pour que les parieurs prennent plaisir à recevoir ces informations.
Les contenus sont ensuite envoyés aux parieurs via une notification émise depuis l’App Betclic ainsi que via une newsletter.
How we helped Betclic get closer to tennis fans
The Betclic Problem
Betclic is one of the leaders in sports betting in France.
The platform is particularly popular with soccer fans thanks to very intense communication on social networks.
After soccer, tennis is the second sport with the most bettors on Betclic.
However, the brand creates little or no content for tennis bettors and is wondering how to better speak to this important segment of its clientele.
Our strategy to place Betclic as a reference in tennis betting
In collaboration with “Jeu,Set&Maths” (37k followers on Twitter) we are implementing the following format during the major tournaments of the season:
Every morning, we select and edit two statistics relating to today's matches in order to help bettors in their decisions.
These statistics come from a huge database assembled manually by “Jeu,Set&Maths” and are 100% exclusive to our collaboration with Betclic.
We select the statistics sent according to two criteria:
- How much they enlighten Betclic players in their daily bets.
- The surprising or entertaining side of the stat, so that bettors enjoy receiving this information.
The content is then sent to the bettors via a notification issued from the Betclic App as well as via a newsletter.
‍
Results of the operation
Coverage of all the major events of the tennis season
In 5 months of collaboration, we covered 1 Grand Slam tournament, 5 Masters 1000 and offered +150 new stats to Betclic bettors.
A new differentiator for the brand
Betclic is now the only French bookmaker to provide new information to its tennis bettors to help them analyze matches and increase their chances of winning.
An adaptable format in Shorts to reach a larger audience
On the occasion of Roland-Garros, we are using this format in Shorts video to reach the 40M French people who follow the Parisian Grand Slams each year.
