The Celio problem:
Celio wants to communicate on TikTok, a social network that is perfectly relevant given its marketing target. (Urban men aged 25 to 40.)
Regrettably, the brand does not have the internal resources to launch a TikTok account and is not familiar with the short vertical format.
In our initial discussions, the CEO of Celio even doubts whether he could reach 10,000 subscribers in 1 month.
Our solution to reach 137k subscribers in 1 year:
We are recruiting 5 talented content creators, each dedicated to a theme in accordance with Celio's values:
- Mangas
- Foot
- Gaming
- Prank
We then publish 1 video per day, by alternating these different themes.
The content creators each embody Celio's branding and signature: “Be normal.”
Instead of talking about products, we talk to customers about topics that matter to them.
We don't create advertising content: we bring together a community of enthusiasts.
Quickly, the Celio TikTok account became the meeting point for tens and then hundreds of thousands of people.
Our solution to reach 50k subscribers in 3 months:
We are recruiting 5 talented content creators, each dedicated to a theme in accordance with Celio's values:
- Mangas
- Foot
- Gaming
- Prank
We then publish 1 video per day, by alternating these different themes.
The content creators each embody, alternately, Celio's branding and signature: “Be normal.”
How did we get Celio to reach 137K TikTok subscribers in 1 year?
The Celio problem:
Celio wants to communicate on TikTok, a social network that is perfectly relevant given its marketing target. (Urban men aged 25 to 40.)
Regrettably, the brand does not have the internal resources to launch a TikTok account and is not familiar with the short vertical format.
In our initial discussions, the CEO of Celio even doubts whether he could reach 10,000 subscribers in 1 month.
Our solution to reach 137k subscribers in 1 year:
We are recruiting 5 talented content creators, each dedicated to a theme in accordance with Celio's values:
- Mangas
- Foot
- Gaming
- Prank
We then publish 1 video per day, by alternating these different themes.
The content creators each embody Celio's branding and signature: “Be normal.”
Instead of talking about products, we talk to customers about topics that matter to them.
We don't create advertising content: we bring together a community of enthusiasts.
Quickly, the Celio TikTok account became the meeting point for tens and then hundreds of thousands of people.
Results of the operation
A daily presence
Once a day, Celio publishes a video from one of the content creators
Super-fast growth
In 90 days we already exceeded 50,000 subscribers. After one year, we reached 137,000 subscribers.
A strong virality
+12 videos go viral including 4 that exceed one million views
As a brand, we rarely highlight our suppliers/partners. Is it out of habit or to attribute all the success to yourself? I don't know but I wanted to introduce you to the person who started us on TikTok with Celio, both because I have a lot of affection for him but also because he has a crazy talent.
Sébastien Bismuth
4 content creators
