Jules Marie's goal
After several years of interruption, Jules Marie was looking to return to the ATP circuit but he was limited by a lack of financial resources.
He already had an online presence, especially on YouTube, but his content was far from reaching a professional level and he did not collaborate with any brand.
To get support from sponsors and expand his community, he needed better content and a presence on as many platforms as possible.
The solution put in place
We hired a professional filmmaker to help Jules create professional content on YouTube, Instagram, and TikTok.
Each week, a top-level YouTube video is published on YouTube, becoming the core of the project.
The filmmaker follows Jules on all the tournaments, showing his trainings, his matches and behind the scenes of life as a pro player.
At the same time, we helped Jules create content on LinkedIn to give him visibility on a B2B network.
We also hosted a weekly newsletter where Jules shares his news in a more intimate format in order to nourish the relationship with his community.
The implementation of our strategy
Celio takes care of providing clothes to Jules, who carries the Celio brand in 100% of the content he publishes. We also support Jules during the creation of sponsored content, in order to offer the greatest possible visibility to Jules and Celio.
In particular, Jules' account went from 0 to 50k subscribers in only 9 weeks, following our involvement in this project.
Our support includes:
- Social media coaching sessions Supplied to Jules
- Identifying topics to be covered on video (because of their potential in terms of virality)
- Monthly reporting Performances from the campaign
How we helped Jules Marie reach 100,000 subscribers on YouTube and fund his return to the ATP Tour
Jules Marie's goal
After several years of interruption, Jules Marie was looking to return to the ATP circuit but he was limited by a lack of financial resources.
He already had an online presence, especially on YouTube, but his content was far from reaching a professional level and he did not collaborate with any brand.
To get support from sponsors and expand his community, he needed better content and a presence on as many platforms as possible.
The solution put in place
We hired a professional filmmaker to help Jules create professional content on YouTube, Instagram, and TikTok.
Each week, a top-level YouTube video is published on YouTube, becoming the core of the project.
The filmmaker follows Jules on all the tournaments, showing his trainings, his matches and behind the scenes of life as a pro player.
At the same time, we helped Jules create content on LinkedIn to give him visibility on a B2B network.
We also hosted a weekly newsletter where Jules shares his news in a more intimate format in order to nourish the relationship with his community.
Results of the operation
Significant audience growth:
With more than 100,000 subscribers on YouTube and 47,000 on Instagram, Jules has achieved +20 million views online, allowing collaborations with brands such as HelloFresh, MonPetitPlacement or even YFood.
Successful return to the ATP circuit:
Supported by the “breakers” community, Jules won 4 titles in 2023 and participated in the Australian Open qualifiers in 2024.
Achieving and exceeding career goals:
Thanks to this transformation of his online presence, Jules can focus 100% on his tennis and is closer to the Top 200 in the world even though he was out of the Top 1000 at the start of the project.
The Court helped me bring together the largest French-speaking community of tennis fans on social networks when I did not yet know how to create content. Thanks to them, I found sponsors who finance my career on the ATP circuit and federated an ultra-loyal community that comes to encourage me on all my matches.
Jules Marie
Jules Marie
