Lavazza's problem
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Lavazza contacted us before the start of Roland-Garros.
The brand has a stand at the tournament where visitors can discover their products and participate in a challenge throughout the event.
As Lavazza is not very active on social networks, the brand wants to collaborate with content creators to maximize the visibility of their stand during the tournament.
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What we created:
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We asked two of our creators (Goran, 75,000 subscribers and LĂ©o, 200,000 subscribers) to go to the Lavazza stand to highlight the event and the challenge organized by the brand.
Goran and Léo have each published several videos and stories where they are carrying out the “coffee service” challenge.
The videos highlight the brand's products, without altering the editorial line of Goran and LĂ©o, who specialize in racket sports.
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What we have put in place:
We asked two of our creators (Goran, 75,000 subscribers and LĂ©o, 200,000 subscribers) to go to the Lavazza stand to highlight the event and the challenge organized by the brand.
Goran and Léo have each published several videos and stories where they are carrying out the “coffee service” challenge.
The videos highlight the brand's products, without altering the editorial line of Goran and LĂ©o, who specialize in racket sports.
How did we allow Lavazza to attract more visitors to its stand during Roland-Garros?
Lavazza's problem
‍
Lavazza contacted us before the start of Roland-Garros.
The brand has a stand at the tournament where visitors can discover their products and participate in a challenge throughout the event.
As Lavazza is not very active on social networks, the brand wants to collaborate with content creators to maximize the visibility of their stand during the tournament.
‍
‍
‍
What we created:
‍
We asked two of our creators (Goran, 75,000 subscribers and LĂ©o, 200,000 subscribers) to go to the Lavazza stand to highlight the event and the challenge organized by the brand.
Goran and Léo have each published several videos and stories where they are carrying out the “coffee service” challenge.
The videos highlight the brand's products, without altering the editorial line of Goran and LĂ©o, who specialize in racket sports.
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Results of the operation
Immediate takeoff
In a single TikTok, Goran achieved +21,000 views and 1500 likes on a platform where Lavazza also has no presence.
Optimization for virality
Leo's video has exceeded 10,000 views on TikTok and has been republished by Lavazza on his Instagram account.
A multi-format strategy
In addition to the videos, LĂ©o and Goran are publishing 6 stories to cover the event to their tens of thousands of subscribers.
2 content creators
Goran Chevalme
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LĂ©o Poulain
