The We Are Tennis problem
We Are Tennis is a historic partner of Roland-Garros.
For the 2024 edition, the brand wanted to boost and humanize its presence on Instagram and TikTok.
The objective was to bring the tournament to life from within in order to create a stronger link with their audience, while promoting the events organized by the brand throughout the fortnight.
Our action plan to provide tennis fans with a memorable fortnight
We Are Tennis is a well-established online medium, but its content is not embodied.
To create a more authentic relationship with their audience, we asked Goran Chevalme, one of our creators, to take control of We Are Tennis networks for the fortnight.
Accompanied by a member of our team, he travels every day through the halls of the tournament to bring the event to the We Are Tennis community.
He makes humorous videos adapted to the trends of shorts formats as well as mini-reports during events organized by We Are Tennis.
In addition, Goran shot a video in the format “La Minute WAT” in order to summarize the week's tennis news in 60 seconds, directly from Roland-Garros.
How we helped We Are Tennis become a leading tennis media during Roland-Garros
The We Are Tennis problem
We Are Tennis is a historic partner of Roland-Garros.
For the 2024 edition, the brand wanted to boost and humanize its presence on Instagram and TikTok.
The objective was to bring the tournament to life from within in order to create a stronger link with their audience, while promoting the events organized by the brand throughout the fortnight.
Our action plan to provide tennis fans with a memorable fortnight
We Are Tennis is a well-established online medium, but its content is not embodied.
To create a more authentic relationship with their audience, we asked Goran Chevalme, one of our creators, to take control of We Are Tennis networks for the fortnight.
Accompanied by a member of our team, he travels every day through the halls of the tournament to bring the event to the We Are Tennis community.
He makes humorous videos adapted to the trends of shorts formats as well as mini-reports during events organized by We Are Tennis.
In addition, Goran shot a video in the format “La Minute WAT” in order to summarize the week's tennis news in 60 seconds, directly from Roland-Garros.
Results of the operation
Increased visibility on the highlights of the year
3.4 million views on Instagram and 756,000 views on TikTok, significantly increasing the brand's visibility.
Record commitment
An average of 225,400 views on the 15 videos posted on Instagram and 75,600 views on the 10 videos posted on TikTok, demonstrating strong audience engagement.
Strengthening the brand presence:
The live coverage and humorous content reinforced the presence of We Are Tennis during Roland-Garros, creating a stronger bond with tennis fans.
Goran Chevalme
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