Anybuddy's problem
Anybuddy is a platform that allows you to book tennis, padel, badminton or squash courts.
The company provides a simple solution to the biggest problem for practitioners of these sports, but does not know how to go about communicating about its product.
After several unsuccessful attempts, Anybuddy contacted us to be supported in creating content on Instagram and TikTok.
Our communication strategy to make Anybuddy take off on the networks
We are convinced that sport needs to be embodied. This is why we suggest that Anybuddy make Goran Chevalme, one of our creators, the face of the company on social networks.
Goran puts his expertise (+80,000 followers on Instagram and TikTok) at the service of the brand.
He creates entertaining content that meets the codes of the vertical format while giving Anybuddy a warmer image.
The solution put in place
We invite Goran (+75,000 subscribers on TikTok and Instagram) to go to the event.
For more than 3 hours, he was present on set to bring his tennis expertise and bring the Roland-Garros night session to live spectators.
In addition to this live, Goran shoots other TikToks for Prime Video where he plays with tennis legends like Jo-Wilfried Tsonga or Fabrice Santoro.
How we made Anybuddy a love brand
Anybuddy's problem
Anybuddy is a platform that allows you to book tennis, padel, badminton or squash courts.
The company provides a simple solution to the biggest problem for practitioners of these sports, but does not know how to go about communicating about its product.
After several unsuccessful attempts, Anybuddy contacted us to be supported in creating content on Instagram and TikTok.
Our communication strategy to make Anybuddy take off on the networks
We are convinced that sport needs to be embodied. This is why we suggest that Anybuddy make Goran Chevalme, one of our creators, the face of the company on social networks.
Goran puts his expertise (+80,000 followers on Instagram and TikTok) at the service of the brand.
He creates entertaining content that meets the codes of the vertical format while giving Anybuddy a warmer image.
Results of the operation
Building reputation
Anybuddy now has +6000 followers on Instagram
Lead generation
Instagram is becoming one of the most powerful brand acquisition channels with +5 million cumulative views.
Bringing together a community
The comments area under Anybuddy's publications brings together dozens of enthusiasts who discuss their favorite sport.
1 content creators
Goran Chevalme
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