The ASICS problem
In May 2024, Asics launched its “Rally for the Mind” campaign in Paris.
‍
On this occasion, an ephemeral tennis court was installed on Place de la RĂ©publique in Paris to allow Parisians to play tennis with the stars represented by the brand.
‍
The objective: to raise awareness about the importance of taking care of yourself, physically and mentally, through physical activity.
‍
To maximize the reach of its message, Asics wants to relay this event online and thus allow it to reach a non-Parisian audience.
‍
Our action plan to amplify the message carried by Asics
To support Asics in this process, Goran Chevalme went to Place de la RĂ©publique to cover the event live.
‍
On this occasion, he hit the ball with Alex De Minaur, Matteo Berrettini and Ons Jabeur, three brand ambassadors.
‍
Goran was able to exchange a few words with each of them and told everything in a mini-report in Reel format on Instagram.
‍
How we helped Asics promote sport as a way to improve mental health
The ASICS problem
In May 2024, Asics launched its “Rally for the Mind” campaign in Paris.
‍
On this occasion, an ephemeral tennis court was installed on Place de la RĂ©publique in Paris to allow Parisians to play tennis with the stars represented by the brand.
‍
The objective: to raise awareness about the importance of taking care of yourself, physically and mentally, through physical activity.
‍
To maximize the reach of its message, Asics wants to relay this event online and thus allow it to reach a non-Parisian audience.
‍
Our action plan to amplify the message carried by Asics
To support Asics in this process, Goran Chevalme went to Place de la RĂ©publique to cover the event live.
‍
On this occasion, he hit the ball with Alex De Minaur, Matteo Berrettini and Ons Jabeur, three brand ambassadors.
‍
Goran was able to exchange a few words with each of them and told everything in a mini-report in Reel format on Instagram.
‍
Results of the operation
Highlighting the values of Asics:
The video conveys a positive message and encourages the audience to move, without taking themselves seriously.
Significant commitment:
The video reached 82,200 views, in the high average of videos made by Goran.
Positive impact on brand image:
The event and our coverage reinforced the image of Asics as a brand promoting mental well-being through physical activity.
Goran Chevalme
.jpg)
