Decathlon's problem
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When Decathlon contacted us, the brand had been present on TikTok since 2020 and was one of the first companies to launch on this network.
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To consolidate their leadership status and develop their specific tennis content, they are teaming up with LĂ©o Poulain, creator represented by The Court.
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With +200,000 subscribers on various networks, LĂ©o is one of the most prominent creators in the world of tennis.
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Here is our strategy
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Since the start of our collaboration with Decathlon, we have been publishing 5 tennis videos per month on their account (and soon 5 more on the panel.) â
This content reflects the values of the brand.
They show tennis in a more accessible light and are aimed at players of all levels.
The purpose of the content is not to sell Decathlon products, but to federate a community around Leo's personality.
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Here is our strategy
Since the start of our collaboration with Decathlon, we have been publishing 5 tennis videos per month on their account (and soon 5 more on the panel.)
âThis content reflects the values of the brand.
They show tennis in a more accessible light and are aimed at players of all levels.
The purpose of the content is not to sell Decathlon products, but to federate a community around Leo's personality.
How we helped Decathlon reach out to tennis fans on TikTok
Decathlon's problem
â
When Decathlon contacted us, the brand had been present on TikTok since 2020 and was one of the first companies to launch on this network.
â
â
To consolidate their leadership status and develop their specific tennis content, they are teaming up with LĂ©o Poulain, creator represented by The Court.
â
With +200,000 subscribers on various networks, LĂ©o is one of the most prominent creators in the world of tennis.
â
â
Here is our strategy
â
Since the start of our collaboration with Decathlon, we have been publishing 5 tennis videos per month on their account (and soon 5 more on the panel.) â
This content reflects the values of the brand.
They show tennis in a more accessible light and are aimed at players of all levels.
The purpose of the content is not to sell Decathlon products, but to federate a community around Leo's personality.
â
Results of the operation
Ultravirality
On the tennis theme alone, we generated more than 3.5 million views for Decathlon.
Better online visibility
With +12 viral videos, we helped Decathlon reach 130K subscribers
No. 1 in its market
In France, Decathlon is the No. 1 sports equipment brand on TikTok.
1 content creator
LĂ©o Poulain
