Head's problem
Head contacts us to highlight the brand's new products as well as the events at which they are present.
Problem: the company has no social media ambassador... No TikTok account.
So rather than starting from scratch on a platform that has become very competitive, we are adopting another strategy:
Our action plan to get Head off the ground on TikTok:
For Head, we are mobilizing one of our best creators: Goran Chevalme.
He has over 50,000 followers and nearly 3 million likes on TikTok.
Goran made nearly 10 videos for Head and went to events organized by the brand at Roland-Garros where he created content with the best players on the ATP circuit.
100% of content is designed as entertaining videos before being sponsored content.
And that's also why the results are there:
Our action plan to get Head off the ground on TikTok
For Head, we are mobilizing one of our best creators: Goran Chevalme.
He has over 50,000 followers and nearly 3 million likes on TikTok.
Goran made nearly 10 videos for Head and went to events organized by the brand at Roland-Garros where he created content with the best players on the ATP circuit.
100% of content is designed as entertaining videos before being sponsored content.
And that's also why the results are there:
How we got nearly 500,000 views for Head from scratch on TikTok
Head's problem
Head contacts us to highlight the brand's new products as well as the events at which they are present.
Problem: the company has no social media ambassador... No TikTok account.
So rather than starting from scratch on a platform that has become very competitive, we are adopting another strategy:
Our action plan to get Head off the ground on TikTok:
For Head, we are mobilizing one of our best creators: Goran Chevalme.
He has over 50,000 followers and nearly 3 million likes on TikTok.
Goran made nearly 10 videos for Head and went to events organized by the brand at Roland-Garros where he created content with the best players on the ATP circuit.
100% of content is designed as entertaining videos before being sponsored content.
And that's also why the results are there:
Results of the operation
Increased visibility
All the videos made accumulate between 20,000 and 300,000 views.
Highlighting products
Videos allow you to present the Head product line without making the content look like an advertisement.
Event relay
We get +66,000 views on the videos shot during a party organized by Head and on which the brand had no other way of communicating.
1 content creator
Goran Chevalme
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